In our consumerist society, buying is much more than just a simple shopping choice. It is an action with precise meanings and connections: going to your local baker’s , rather than to the supermarket; preferring regionally-produced meat from the butcher’s instead of industrial-scale imported produce – these choices mean rewarding the local economy , restoring dignity to the hard effort of skilled workers who for generations have carried on gastronomic methods and traditions which are in danger of disappearing. The advantage for the consumer is the opportunity to rediscover endangered flavours and the entire heritage of knowledge behind such apparently simple actions as rolling pasta by hand.

This is why the DegustiBo brand protects those food shops, bakers and confectioners, delicatessens and rotisseries, fresh pasta shops, butchers and greengrocers which, by accepting the challenge, have decided to stock goods from local producers, displaying the red logo in their shop windows.

The following is a list of the food shops awarded the DegustiBo brand .